Uniquely situated in the tri-state area of Iowa, Nebraska, and South Dakota, the Siouxland region is home to events and experiences as diverse as the communities it represents. Plan year-round adventures and enjoy major sporting events, live music and theater, a vibrant local arts scene, and restaurants in Siouxland with a flavor for every palate. From our 70 miles of recreational trails to our unmissable festivals and events, there’s so much to do in Siouxland, and we invite you to take part in it all.

Destination marketing today goes far beyond attracting visitors. It plays a key role in supporting local businesses, strengthening community pride, and enhancing quality of life for those who live in—and visit—Siouxland. That evolution is the focus of Understanding Destination Marketing with Bill Geist, a special presentation happening Monday, February 16, from 10:00 to 11:30 a.m. Bill Geist, author of Destination Leadership and host of the nationally recognized DMOU Podcast, will share how destination marketing organizations across the Midwest have shifted from a “heads in beds” mindset to becoming leaders in community marketing and regional collaboration.