As the official destination marketing organization of the Siouxland area, the mission of The Sioux City Regional Convention & Visitors Bureau (SCRCVB), d.b.a Explore Siouxland, is to connect with hoteliers, attractions and events, increase visitor expenditures and strengthen its communities by advancing economic growth and vitality. We help facilitate tourism-related development, events, overnight stays, and visitor connections in the local economies.
Initiatives
Diversity and Inclusion
Siouxland is a destination that extends a warm welcome to all visitors, and Explore Siouxland is proud to be at the forefront of that vision. We support diversity and inclusion efforts, both internally and externally, in our organization and in our community engagement to ensure that individuals of all backgrounds feel respected, heard, and represented.
Mission statement
Explore Siouxland is the official destination marketing organization for the tri-state area. We work to showcase our communities for visitors and residents as they explore everything Siouxland has to offer.
Structure
Formed as the Sioux City Regional Convention & Visitors Bureau in September 2019, the SCRCVB represents the Siouxland region of Western Iowa, Southeast South Dakota, and Northeast Nebraska. A board of directors that includes representatives from the hospitality industries, the Siouxland Chamber of Commerce and members of the community appointed at-large by the board of directors oversees operations and sets strategic direction for the staff.
Funding
The SCRCVB is primarily funded through a 1.65% destination marketing fee paid by guests at member lodging facilities. Additionally there are annual contributions from local city and county governments, as well as local businesses.
The Sioux City Regional Convention and Visitors Bureau would like to thank the following partners for their generous support:
SIOUX CITY
SERGEANT BLUFF
NORTH SIOUX CITY
DAKOTA DUNES
SIOUXLAND CHAMBER OF COMMERCE
BOARD MEMBERS
The Sioux City Regional Convention and Visitors Bureau board members:
BARABARA SLONIKER – CHAIR
SIOUXLAND CHAMBER
MARK BATHUSIS – VICE CHAIR
STAYBRIDGE SUITES
NICOLE BERNER– TREASURER
SECURITY NATIONAL BANK
TOM TEESDALE – SECRETARY
WINNAVEGAS CASINO RESORT
ANDREW TRAMP
DAKOTA DUNES COMMUNITY IMPROVEMENT
ANGELA LIAS
COURTYARD BY MARRIOT DOWNTOWN
COREY WESTRA
GREAT PLAINS ATHLETIC CONFERENCE
CYNDI HANSON
BRIAR CLIFF UNIVERSITY
IKE RAYFORD
GROUNDSWELL DIVERSITY, KES PRODUCTION
JESSICA JOHNSON
CITY OF SIOUX CITY
NICK PALMIOTTI
OVG360 (TYSON EVENTS CENTER, ORPHEUM THEATER, AND SIOUX CITY CONVENTION CENTER)
🚀 Ever wondered how a community becomes unforgettable? Get a behind-the-scenes look at what makes Siouxland stand out — and how we all play a part in telling its story. 🎙️✨
Join us as Explore Siouxland presents Bill Geist — author of Destination Leadership and host of the DMOU Podcast — for an eye-opening conversation about destination marketing: what it really is, why it matters, and how it fuels local business and tourism.
📍 RE/MAX City Centre (Riviera Theatre) 📅 Mon, Feb 16 ⏰ 10:00 AM – 11:30 AM 👉 RSVP on Facebook: https://www.facebook.com/events/1504922898302912
Whether you’re a business owner, community leader, or just curious about what makes Siouxland tick, this is a chance to hear from one of the nation’s most respected voices in destination strategy.
🔥 Don’t miss a conversation that’s about more than marketing — it’s about shaping Siouxland’s future. 🔥We can`t wait to see you there!
Punk rock icons The Offspring are taking over the Tyson this Saturday night — and it’s going to be LOUD. Expect wall-to-wall hits, high energy, and the kind of show you’ll be talking about all year. With special guest Bad Religion, this is a full-on throwback + modern punk explosion.
📍 Tyson Events Center 🗓 Saturday, Feb. 7 🎸 Show starts 7:30 PM
Tickets are moving — grab yours and crank up the weekend: https://exploresiouxland.com/event/the-offspring/
Congratulations to David Bernstein on his induction into the Iowa Rock ’n Roll Music Association Hall of Fame! As a founder of Saturday in the Park, his vision helped create one of Sioux City’s most iconic and enduring music traditions, bringing nationally recognized talent to our community year after year.
As a founding board member of Explore Siouxland, David has shown continued dedication to helping make Siouxland a great place for both visitors and the community.
🕯️ International Holocaust Remembrance Day — January 27 🕯️
Today, we pause to remember the six million Jewish victims and the millions of others who were murdered during the Holocaust, marking the anniversary of the liberation of Auschwitz-Birkenau. We remember, we reflect, and we recommit to ensuring these stories are never forgotten.
Here in Sioux City, the Holocaust Rails exhibit at the Sioux City Railroad Museum offers a powerful and moving opportunity to learn from this history. Centered around a World War II-era German railroad boxcar, the exhibit tells the story of how railroads were used during the Holocaust and honors the lives forever changed by these events.
ℹ️ Please note: The Holocaust Rails exhibit is currently closed for the winter season and will reopen on weekends beginning in April.
When it reopens, we invite visitors to experience this important exhibit and take time for reflection, education, and remembrance.
✨🌿 Siouxland, this might be your sign 🌿✨ Curious about holistic wellness, intuitive readings, and good vibes? The Sioux City Holistic Expo is your chance to explore it all—right here at home.
Packed with intuitive readers, energy work, wellness vendors, and welcoming energy all under one roof, the Holistic Expo is your place to explore tools for mind, body, and spirit—whether you’re brand new or already on your wellness journey.
🕙 10 AM – 5 PM • Saturday, Jan 31 📍 Stoney Creek Hotel 🎟️ Expo admission: $5 at the door
🔮 After-Show: Love From Spirit Stick around for an evening of connection and messages from Spirit with mediums Amy Hoffman & Angela Pennisi. 🕔 Doors open at 5 PM | 🕠 Event runs 5:30–7 PM 🎟️ After-Show tickets: $45 in advance | $50 at the door (while available)
