As the official destination management organization of the Siouxland area, the mission of The Sioux City Regional Convention & Visitors Bureau (SCRCVB), d.b.a Explore Siouxland, is to connect with hoteliers, attractions and events, increase visitor expenditures and strengthen its communities by advancing economic growth and vitality. We help facilitate tourism-related development, events, overnight stays, and visitor connections in the local economies.
Initiatives
Diversity and Inclusion
Siouxland is a destination that extends a warm welcome to all visitors, and Explore Siouxland is proud to be at the forefront of that vision. We support diversity, equity, and inclusion efforts, both internally and externally, in our organization and in our community engagement to ensure that individuals of all backgrounds feel respected, heard, and represented.
Mission statement
Explore Siouxland is the official destination marketing organization for the tri-state area. We work to showcase our communities for visitors and residents as they explore everything Siouxland has to offer.
Structure
Formed as the Sioux City Regional Convention & Visitors Bureau in September 2019, the SCRCVB represents the Siouxland region of Western Iowa, Southeast South Dakota, and Northeast Nebraska. A board of directors that includes representatives from the hospitality industries, the Siouxland Chamber of Commerce and members of the community appointed at-large by the board of directors oversees operations and sets strategic direction for the staff.
Funding
The SCRCVB is primarily funded through a 1.65% destination marketing fee paid by guests at member lodging facilities. Additionally there are annual contributions from local city and county governments, as well as local businesses.
The Sioux City Regional Convention and Visitors Bureau would like to thank the following partners for their generous support:
SIOUX CITY
SERGEANT BLUFF
NORTH SIOUX CITY
DAKOTA DUNES
SIOUXLAND CHAMBER OF COMMERCE
BOARD MEMBERS
The Sioux City Regional Convention and Visitors Bureau board members:
STACIE ANDERSON – CHAIR
EXPAND MAGAZINE, THE EXPANSION CENTER
IKE RAYFORD – VICE CHAIR
GROUNDSWELL DIVERSITY, KES PRODUCTION
BARABARA SLONIKER – TREASURER
SIOUXLAND CHAMBER
MARK BATHUSIS – SECRETARY
STAYBRIDGE SUITES
ANDREW TRAMP
DAKOTA DUNES COMMUNITY IMPROVEMENT
ANGELA LIAS
COURTYARD BY MARRIOT DOWNTOWN
COREY WESTRA
GREAT PLAINS ATHLETIC CONFERENCE
CYNDI HANSON
BRIAR CLIFF UNIVERSITY
JESSICA JOHNSON
CITY OF SIOUX CITY
NICOLE BERNER
SECURITY NATIONAL BANK
NICK PALMIOTTI
OVG360 (TYSON EVENTS CENTER, ORPHEUM THEATER, AND SIOUX CITY CONVENTION CENTER)
TOM TEESDALE
WINNAVEGAS CASINO RESORT
ANDREW NILGES – EX OFFICIO
NORTH SIOUX CITY ECONOMIC DEVELOPMENT
RAGEN COTE – EX OFFICIO
DOWNTOWN PARTNERS
โจ Come see the Sioux City Public Museum holiday tree light up this Monday night as the grand finale of the IBEW Holiday Lighted Parade in downtown Sioux City! ๐
๐ Monday, Nov. 24 | 6:15 p.m. ๐ Parade along 4th Street from Iowa to Nebraska.
๐After the parade, gather in front of the museum for the tree-lighting ceremonyโdonโt miss this magical moment!
Enjoy holiday treats, open houses, and family-friendly activities downtown all evening before and after the parade.
More info: exploresiouxland.com/event/ibew-holiday-lighted-parade-2
๐โจ The Abu Bekr Shriners Parade of Trees Begins This Saturday! โจ๐ Kick off the holiday season in Siouxland as the Parade of Trees opens Saturday, November 22! Wander through beautifully decorated trees, enjoy kids activities, and meet Santa Claus โ heโll be there daily (check the link for appearance times). ๐
Enjoy even more holiday fun throughout the week, including: ๐ช Food & drinks available for purchase โ๏ธ Write and send Letters to Santa ๐ธ Family-friendly photo ops ๐ถ Live choir performances
๐ Enter the raffles for a chance to win a fully decorated tree โ gifts and all! You can enter any day, with winners drawn on Saturday, November 29. ๐ Every admission also includes an entry into the special Lottery Tree drawing!
Entry is just $5, and raffle tickets are $1 each, with bundle discounts available.
The event runs daily through Nov 29 (closed Thanksgiving Day), giving families plenty of time to explore, celebrate, and enter to win.
๐ Runs: Nov 22โ29 (closed Thanksgiving Day) ๐ Location: Abu Bekr Shrine Temple ๐ Event Details: https://exploresiouxland.com/event/abu-bekr-shriners-parade-of-trees/
๐ The Road to Sioux City Starts NOW! ๐ Congratulations to all 48 teams who have punched their ticket to the 46th Annual 2025 NAIA Womenโs Volleyball National Championship! ๐
The 24 Opening Round matches play on Saturday, November 22 across the nation โ watch them live & free at https://urbanedgenetwork.net/live?school=naia ๐บ
When the dust settles, 24 teams will advance to Sioux City to continue their fight for the red banner. โค๏ธ
We canโt wait to welcome the final field at the ๐46th Annual 2025 NAIA Womenโs Volleyball Championship presented by Marriott South Sioux City Riverfront and Explore Siouxland, happening December 3โ9 at the Tyson Events Center.
๐ ๐ฌ The Letters to Santa Mailbox is in full swing at Art SUX Gallery! ๐ฌ๐ Now through December 10, kids can stop by Art SUX to write their letters and drop them into Santaโs special mailbox โ and Santa will write back! While youโre there, snap a festive photo at the holiday backdrop! ๐ธ๐
๐ชโ๏ธ Don`t miss the Cookie Decorating & Letter Writing Event! Saturday, December 6 โข 10AM - 11AM & 11:15AM โ 12:15PM Kids ages 6โ18 can decorate cookies, sip hot chocolate, and write their letters to Santa in a fun, creative holiday setting.
๐ Art SUX Gallery, 515 4th Street, Sioux City ๐ More details: https://exploresiouxland.com/event/letters-to-santa/
Today, we pause to honor the courage, sacrifice, and service of our nationโs veterans. Their dedication and bravery remind us that the freedoms we enjoy every day come at a great cost.
Join the community this Veterans Day at 11 a.m. for the Veterans Day Ceremony at Siouxland Freedom Park โ a powerful tribute held at the parkโs half-size replica of the Vietnam Memorial Wall. ๐ Event details: https://exploresiouxland.com/event/veterans-day-ceremony-at-siouxland-freedom-park/
Learn more about this remarkable site and its mission to honor all who served in our blog post: ๐ https://exploresiouxland.com/siouxland-freedom-park/
