As the official destination marketing organization of the Siouxland area, the mission of The Sioux City Regional Convention & Visitors Bureau (SCRCVB), d.b.a Explore Siouxland, is to connect with hoteliers, attractions and events, increase visitor expenditures and strengthen its communities by advancing economic growth and vitality. We help facilitate tourism-related development, events, overnight stays, and visitor connections in the local economies.
Initiatives
Diversity and Inclusion
Siouxland is a destination that extends a warm welcome to all visitors, and Explore Siouxland is proud to be at the forefront of that vision. We support diversity and inclusion efforts, both internally and externally, in our organization and in our community engagement to ensure that individuals of all backgrounds feel respected, heard, and represented.
Mission statement
Explore Siouxland is the official destination marketing organization for the tri-state area. We work to showcase our communities for visitors and residents as they explore everything Siouxland has to offer.
Structure
Formed as the Sioux City Regional Convention & Visitors Bureau in September 2019, the SCRCVB represents the Siouxland region of Western Iowa, Southeast South Dakota, and Northeast Nebraska. A board of directors that includes representatives from the hospitality industries, the Siouxland Chamber of Commerce and members of the community appointed at-large by the board of directors oversees operations and sets strategic direction for the staff.
Funding
The SCRCVB is primarily funded through a 1.65% destination marketing fee paid by guests at member lodging facilities. Additionally there are annual contributions from local city and county governments, as well as local businesses.
Big news at Explore Siouxland — please help us welcome Angela Timmons to the team! 🎉
Angela joins us as Director of Sales and Services, bringing years of hospitality experience and strong relationships within the Siouxland community. Her background working with hotels, meeting planners, and tourism partners makes her a perfect fit as we continue growing Siouxland as a premier visitor destination.
We’re excited for Angela to lead our efforts in attracting meetings, conventions, and group travel while strengthening partnerships across the region. Most of all, we’re proud to have someone who truly believes in this community helping shape its future.
✨ Turning 10 never looked this bright ✨ LaunchPAD is celebrating their 10th birthday with a glowing party you don’t want to miss!
Head downtown for an evening packed with cake, candy, dancing, activities, and a silent disco with River City Silent Disco 🪩 spinning the party soundtrack. It’s all happening during a special FREE admission window, making it the perfect family night out.
🎉 Glow vibes, birthday fun, and 10 years of imagination — all in one night.
📍 LaunchPAD — 623 Pearl Street, Sioux City, IA 📅 Thursday, February 12 ⏰ 5–7 PM 🎟 FREE admission — so bring your family and enjoy the festivities together.
🚀 Ever wondered how a community becomes unforgettable? Get a behind-the-scenes look at what makes Siouxland stand out — and how we all play a part in telling its story. 🎙️✨
Join us as Explore Siouxland presents Bill Geist — author of Destination Leadership and host of the DMOU Podcast — for an eye-opening conversation about destination marketing: what it really is, why it matters, and how it fuels local business and tourism.
📍 RE/MAX City Centre (Riviera Theatre) 📅 Mon, Feb 16 ⏰ 10:00 AM – 11:30 AM 👉 RSVP on Facebook: https://www.facebook.com/events/1504922898302912
Whether you’re a business owner, community leader, or just curious about what makes Siouxland tick, this is a chance to hear from one of the nation’s most respected voices in destination strategy.
🔥 Don’t miss a conversation that’s about more than marketing — it’s about shaping Siouxland’s future. 🔥We can`t wait to see you there!
Punk rock icons The Offspring are taking over the Tyson this Saturday night — and it’s going to be LOUD. Expect wall-to-wall hits, high energy, and the kind of show you’ll be talking about all year. With special guest Bad Religion, this is a full-on throwback + modern punk explosion.
📍 Tyson Events Center 🗓 Saturday, Feb. 7 🎸 Show starts 7:30 PM
Tickets are moving — grab yours and crank up the weekend: https://exploresiouxland.com/event/the-offspring/
