As the official destination management organization of the Siouxland area, the mission of The Sioux City Regional Convention & Visitors Bureau (SCRCVB), d.b.a Explore Siouxland, is to connect with hoteliers, attractions and events, increase visitor expenditures and strengthen its communities by advancing economic growth and vitality. We help facilitate tourism-related development, events, overnight stays, and visitor connections in the local economies.
Initiatives
Diversity and Inclusion
Siouxland is a destination that extends a warm welcome to all visitors, and Explore Siouxland is proud to be at the forefront of that vision. We support diversity, equity, and inclusion efforts, both internally and externally, in our organization and in our community engagement to ensure that individuals of all backgrounds feel respected, heard, and represented.
Mission statement
Explore Siouxland is the official destination marketing organization for the tri-state area. We work to showcase our communities for visitors and residents as they explore everything Siouxland has to offer.
Structure
Formed as the Sioux City Regional Convention & Visitors Bureau in September 2019, the SCRCVB represents the Siouxland region of Western Iowa, Southeast South Dakota, and Northeast Nebraska. A board of directors that includes representatives from the hospitality industries, the Siouxland Chamber of Commerce and members of the community appointed at-large by the board of directors oversees operations and sets strategic direction for the staff.
Funding
The SCRCVB is primarily funded through a 1.65% destination marketing fee paid by guests at member lodging facilities. Additionally there are annual contributions from local city and county governments, as well as local businesses.
The Sioux City Regional Convention and Visitors Bureau would like to thank the following partners for their generous support:
SIOUX CITY
SERGEANT BLUFF
NORTH SIOUX CITY
DAKOTA DUNES
SIOUXLAND CHAMBER OF COMMERCE
BOARD MEMBERS
The Sioux City Regional Convention and Visitors Bureau board members:
STACIE ANDERSON – CHAIR
EXPAND MAGAZINE, THE EXPANSION CENTER
IKE RAYFORD – VICE CHAIR
GROUNDSWELL DIVERSITY, KES PRODUCTION
BARABARA SLONIKER – TREASURER
SIOUXLAND CHAMBER
MARK BATHUSIS – SECRETARY
STAYBRIDGE SUITES
ANDREW TRAMP
DAKOTA DUNES COMMUNITY IMPROVEMENT
ANGELA LIAS
COURTYARD BY MARRIOT DOWNTOWN
COREY WESTRA
GREAT PLAINS ATHLETIC CONFERENCE
CYNDI HANSON
BRIAR CLIFF UNIVERSITY
JESSICA JOHNSON
CITY OF SIOUX CITY
NICOLE BERNER
SECURITY NATIONAL BANK
NICK PALMIOTTI
OVG360 (TYSON EVENTS CENTER, ORPHEUM THEATER, AND SIOUX CITY CONVENTION CENTER)
TOM TEESDALE
WINNAVEGAS CASINO RESORT
ANDREW NILGES – EX OFFICIO
NORTH SIOUX CITY ECONOMIC DEVELOPMENT
RAGEN COTE – EX OFFICIO
DOWNTOWN PARTNERS
π Santa Claus Is Coming to Town β Catch Him All Across Siouxland! π
Santaβs sleigh is making lots of stops this season, and you wonβt want to miss a single one! Hereβs where you can find him spreading cheer all month long:
π Southern Hills Mall β Daily through Christmas Eve Photos, wish-sharing, and plenty of Christmas magic!
π North Sioux City Holiday Parade of Lights β Thu, Dec 4 See Santa right after the parade ends at 6:15 PM as the streets glow with holiday cheer.
π Santaβs Whistle Stop Tour β Sioux City Railroad Museum β Sat, Dec 6, 12:30β3:30 PM Hop aboard for train-themed fun and festive surprises.
π Peirce Mansion Holiday Open House β Sun, Dec 7, 1β4 PM Explore beautifully decorated rooms and visit with Santa. Enjoy live music and refreshments!
π Cookie & Cocoa Day β North Sioux City Library β Thu, Dec 11, 10 AMβ6 PM Santa visit times TBA. Stop in for treats and holiday fun.
π Breakfast with Santa β Cone Park β Sat & Sun, Dec 13β14 Sessions at 8 AM & 9:15 AM. Enjoy breakfast, cookie decorating, crafts, and tubing (weather permitting).
π Milk & Cookies with Santa β The Warrior Hotel β Sat, Dec 20, 1β3 PM Share your Christmas wishes in a festive downtown setting!
β¨ See even more Santa sightings at https://exploresiouxland.com/events/?keyword=Santa
π Happy Thanksgiving from Explore Siouxland! Weβre grateful today β and every day β for the people, places, and experiences that make Siouxland such a special community. Thank you for supporting local stories, events, and adventures all year long.
Our team is taking Thursday and Friday off to enjoy the holiday with family and friends. Weβll be back on Monday, excited to help you explore Siouxland!
β¨ Downtown Sioux City was glowing on Monday night with Holiday cheer! β¨ The IBEW Holiday Lighted Parade helped kick off the season in the most festive way β sparkling floats, holiday lights, and the Downtown Holiday Tree shining bright at the parade finale. The parade wrapped up with Santa visiting kids at the Art SUX Gallery! π
Monday evening also marked the start of the 32nd Annual Festival of Trees at the Ho-Chunk Centre, kicked off with beautiful bell choir music and spirited dance performances that filled the lobby with holiday cheer. The decorated trees and festive displays are now open for public viewing β a perfect way to keep the magic going.
π Festival of Trees Viewing Hours: Now through December 4, culminating in the Live Auction at 6:30 PM π Ho-Chunk Centre πΈ A great family outing β and a chance to see all the creatively decorated trees up close!
All proceeds from the Festival of Trees benefit the Siouxland Humane Society. πΎβ€οΈ
More event details β https://exploresiouxland.com/event/32nd-annual-festival-of-trees/
π The Final 24 Are Heading to Sioux City! π After a tough Opening Round, 24 teams are advancing to the Final Site of the 46th Annual 2025 NAIA Womenβs Volleyball Championship presented by Marriott South Sioux City Riverfront and Explore Siouxland, where they will compete for the coveted red banner. β€οΈ
The championship tournament runs December 3β9 at the Tyson Events Center. ποΈ Get your tickets now and be part of the action: https://exploresiouxland.com/event/2025-naia-womens-volleyball-championship/
π Pools, teams & match times: https://www.naia.org/sports/wvball/2025-26/Releases/Pools
Congrats to all 24 teams β see you next week in Sioux City!
