As the official destination management organization of the Siouxland area, the mission of The Sioux City Regional Convention & Visitors Bureau (SCRCVB), d.b.a Explore Siouxland, is to connect with hoteliers, attractions and events, increase visitor expenditures and strengthen its communities by advancing economic growth and vitality. We help facilitate tourism-related development, events, overnight stays, and visitor connections in the local economies.
Initiatives
Diversity and Inclusion
Siouxland is a destination that extends a warm welcome to all visitors, and Explore Siouxland is proud to be at the forefront of that vision. We support diversity, equity, and inclusion efforts, both internally and externally, in our organization and in our community engagement to ensure that individuals of all backgrounds feel respected, heard, and represented.
Mission statement
Explore Siouxland is the official destination marketing organization for the tri-state area. We work to showcase our communities for visitors and residents as they explore everything Siouxland has to offer.
Structure
Formed as the Sioux City Regional Convention & Visitors Bureau in September 2019, the SCRCVB represents the Siouxland region of Western Iowa, Southeast South Dakota, and Northeast Nebraska. A board of directors that includes representatives from the hospitality industries, the Siouxland Chamber of Commerce and members of the community appointed at-large by the board of directors oversees operations and sets strategic direction for the staff.
Funding
The SCRCVB is primarily funded through a 1.65% destination marketing fee paid by guests at member lodging facilities. Additionally there are annual contributions from local city and county governments, as well as local businesses.
Join us in celebrating Shop Iowa Day — a statewide celebration of supporting small, local businesses across Iowa. From boutiques and galleries to cafés and gift shops, there’s so much creativity and heart in every corner of Siouxland and beyond. When you shop local, you’re investing in your neighbors, creators, and community. Let’s show up for our small businesses this Wednesday — and keep that local love going all year long! 💛
🛒 Explore participating businesses and shop online at ShopIowa.com — including our own Sioux City Gifts, located at 1922 Pierce Street! Or browse local favorites on our "Where to Shop" page at https://exploresiouxland.com/things-to-do/where-to-shop/
📸 Photo: The Expansion Center on Historic 4th Street in Sioux City, featuring teas from Megan & Co — a Spirit Lake small business.
🍽️ Downtown Sioux City Restaurant Week – Lunch Edition 🍽️
Get ready for $10 lunch specials at 15 downtown restaurants — Tuesday, October 7 through Saturday, October 11! Pictured is just one of this week’s specials — Taco’s El Guero`s amazing Red Tacos! 😋🌮
👉 Find all the lunch specials here: https://exploresiouxland.com/event/restaurant-week-lunch-edition/
Celebrate the season with hayrack rides, haunted houses, cemetery tours, pumpkin catapults, scavenger hunts, tasty treats, crafts, live music, sporting events & more. Many activities are FREE or feature special Fall Fest programming!
✨ Participating organizations include: Art SUX Gallery · Briar Cliff University at Adams Homestead and Nature Preserve · Cone Park / Sioux City Parks & Recreation · Dorothy Pecaut Nature Center · Girls of ’68 – Sioux City / Bruguier`s Cabin · Hard Rock Hotel & Casino Sioux City · ibp Ice Center · LaunchPAD Children’s Museum · Lewis & Clark Interpretive Center & Betty Strong Encounter Center · Mid America Museum of Aviation & Transportation · Nightmare on 4th Street & The Fear Factory · Scarecrow Farm · Sergeant Floyd Welcome Center & River Museum · Sioux City Art Center · Sioux City Farmers Market · Sioux City Musketeers · Sioux City Public Library · Sioux City Public Museum
🍁 With something for everyone, Fall Fest is Siouxland’s favorite autumn tradition.
👉 For details, visit ExploreSiouxland.com/Events — search Fall Fest or 10/11/25–10/12/25.
🚢 Step aboard the Sergeant Floyd River Museum & Welcome Center! Celebrate National Arts & Humanities Month in Siouxland by exploring this cultural landmark that tells the story of the Lewis & Clark Expedition, the life of Sergeant Charles Floyd, and the powerful history of the Missouri River. 🌊
From preserved artifacts to hands-on exhibits, this museum connects us to our past and highlights the people, places, and journeys that shaped Siouxland. 🗺️
✨ While you’re there, don’t forget to ring the bell 🔔 on the top deck — a favorite tradition for visitors of all ages!
🕰️ Free admission | Open daily 10 AM – 4 PM (closed major holidays)
