About Us
Explore Siouxland

As the official destination management organization of the Siouxland area, the mission of The Sioux City Regional Convention & Visitors Bureau (SCRCVB), d.b.a Explore Siouxland, is to connect with hoteliers, attractions and events, increase visitor expenditures and strengthen its communities by advancing economic growth and vitality. We help facilitate tourism-related development, events, overnight stays, and visitor connections in the local economies.

About
About

Initiatives
Diversity and Inclusion

Siouxland is a destination that extends a warm welcome to all visitors, and Explore Siouxland is proud to be at the forefront of that vision. We support diversity, equity, and inclusion efforts, both internally and externally, in our organization and in our community engagement to ensure that individuals of all backgrounds feel respected, heard, and represented.

About

Mission statement

Explore Sioux City is the official destination marketing organization for the tri-state area. We work to showcase our communities for visitors and residents as they explore everything Siouxland has to offer.

About

Structure

Formed as the Sioux City Regional Convention & Visitors Bureau in September 2019, the SCRCVB represents the Siouxland region of Western Iowa, Southeast South Dakota, and Northeast Nebraska. A board of directors that includes representatives from the hospitality industries, the Siouxland Chamber of Commerce and members of the community appointed at-large by the board of directors oversees operations and sets strategic direction for the staff.

About

Funding

The SCRCVB is primarily funded through a 1.65% destination marketing fee paid by guests at member lodging facilities. Additionally there are annual contributions from local city and county governments, as well as local businesses.

Sioux City
Staff

Kristi Franz
Kristi Franz
Executive Director
Ward Franz
Ward Franz
Director of Sports Tourism
Kristen Heimgartner
Kristen Heimgartner
Destination Experience Manager

PARTNERS

The Sioux City Regional Convention and Visitors Bureau would like to thank the following partners for their generous support:

  • SIOUX CITY
  • SERGEANT BLUFF
  • WOODBURY COUNTY
  • NORTH SIOUX CITY
  • DAKOTA DUNES
  • SIOUXLAND CHAMBER OF COMMERCE

BOARD MEMBERS

The Sioux City Regional Convention and Visitors Bureau would like to thank the following partners for their generous support:

Kick off your Friday the right way with lunch at Milwaukee Weiner House! ๐ŸŒญ Whether you're a local or just visiting, this Siouxland favorite is the perfect spot to enjoy a delicious hot dog. Grab a bite and start your weekend off tasty! ๐Ÿ˜‹ 

#FoodieFriday #SiouxlandEats #exploresux #getexploring 

@traveliowa 
@this.is.sioux.city
๐ŸŽถ Sioux City, are you ready?! ๐ŸŽถ Country star Parker McCollum is bringing his tour to the Tyson Events Center on October 10, 2025! ๐Ÿค ๐ŸŽธ

๐Ÿ”ฅ Presale starts TODAY! ๐Ÿ”ฅ Don't miss your chance to grab tickets before they go on sale to the public on March 28th.

Tag your concert crew and get ready for an unforgettable night! ๐ŸŽคโœจ

๐ŸŽŸ๏ธ Get your tickets at ๐Ÿ‘‰ www.tysoncenter.com

 #ParkerMcCollum #SiouxCity #LiveMusic #CountryConcert #exploresux #getexploring 

@traveliowa 
@se_southdakota_tourism 
@this.is.sioux.city 
@sscchamberoffice 
@nscedc 
@tysoncenter
๐Ÿ€ It all comes down to this! The NAIA Womenโ€™s Basketball National Championship game tips off tonight at 7 PM in Sioux City! Donโ€™t miss your chance to witness history as the final two teams Battle for the Red Banner!

Bring your energy, wear your team colors, and letโ€™s pack the stands to cheer on these incredible athletes! ๐ŸŽ‰๐Ÿ”ฅ Who will take home the title? Be there to find out!

๐Ÿ“ Tyson Events Center
๐ŸŽŸ๏ธ Tickets available at the door!

#NAIAWBB #BattleForTheRedBanner #SiouxCitySports #ChampionshipGame #exploresux #getexploring 

@playnaia 
@downtownpartnerssc 
@tysoncenter 
@this.is.sioux.city
@dordtwbb 
@indwes
Get ready to shop โ€˜til you drop! ๐Ÿ›โœจ The Swanky Chic Junk Boutique is back today and tomorrow at the @sc_convention_center! Donโ€™t miss out on unique finds, vintage treasures, and one-of-a-kind goodies. See you there! ๐Ÿ’• 

#ShopLocal #SwankyChicJunkBoutique #exploresux #getexploring 

@this.is.sioux.city 
@traveliowa
Spring has officially sprung in Siouxland! ๐ŸŒธโ˜€๏ธ Weโ€™re excited for longer days, blooming flowers, and all the outdoor adventures ahead. Plus, the @siouxcityfm will be starting up soon! ๐Ÿฅ•๐Ÿ›๏ธ Be sure to follow their social media for updates. Whereโ€™s your favorite spot to soak up the first signs of spring? ๐ŸŒฟโœจ 

#ExploreSiouxland #HelloSpring #SiouxCityFarmersMarket #exploresux #getexploring 

@this.is.sioux.city 
@traveliowa 
@se_southdakota_tourism 
@nscedc
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