About Us
Explore Siouxland

As the official destination management organization of the Siouxland area, the mission of The Sioux City Regional Convention & Visitors Bureau (SCRCVB), d.b.a Explore Siouxland, is to connect with hoteliers, attractions and events, increase visitor expenditures and strengthen its communities by advancing economic growth and vitality. We help facilitate tourism-related development, events, overnight stays, and visitor connections in the local economies.

About
About

Initiatives
Diversity and Inclusion

Siouxland is a destination that extends a warm welcome to all visitors, and Explore Siouxland is proud to be at the forefront of that vision. We support diversity, equity, and inclusion efforts, both internally and externally, in our organization and in our community engagement to ensure that individuals of all backgrounds feel respected, heard, and represented.

About

Mission statement

Explore Sioux City is the official destination marketing organization for the tri-state area. We work to showcase our communities for visitors and residents as they explore everything Siouxland has to offer.

About

Structure

Formed as the Sioux City Regional Convention & Visitors Bureau in September 2019, the SCRCVB represents the Siouxland region of Western Iowa, Southeast South Dakota, and Northeast Nebraska. A board of directors that includes representatives from the hospitality industries, the Siouxland Chamber of Commerce and members of the community appointed at-large by the board of directors oversees operations and sets strategic direction for the staff.

About

Funding

The SCRCVB is primarily funded through a 1.65% destination marketing fee paid by guests at member lodging facilities. Additionally there are annual contributions from local city and county governments, as well as local businesses.

Sioux City
Staff

Kristi Franz
Kristi Franz
Executive Director
Ward Franz
Ward Franz
Director of Sports Tourism
Kristen Heimgartner
Kristen Heimgartner
Destination Experience Manager

PARTNERS

The Sioux City Regional Convention and Visitors Bureau would like to thank the following partners for their generous support:

  • SIOUX CITY
  • SERGEANT BLUFF
  • WOODBURY COUNTY
  • NORTH SIOUX CITY
  • DAKOTA DUNES
  • SIOUXLAND CHAMBER OF COMMERCE

BOARD MEMBERS

The Sioux City Regional Convention and Visitors Bureau would like to thank the following partners for their generous support:

Spring has officially sprung in Siouxland! 🌸☀️ We’re excited for longer days, blooming flowers, and all the outdoor adventures ahead. Plus, the @siouxcityfm will be starting up soon! 🥕🛍️ Be sure to follow their social media for updates. Where’s your favorite spot to soak up the first signs of spring? 🌿✨ 

#ExploreSiouxland #HelloSpring #SiouxCityFarmersMarket #exploresux #getexploring 

@this.is.sioux.city 
@traveliowa 
@se_southdakota_tourism 
@nscedc
🏀 Welcome back to Sioux City, NAIA Women's Basketball! 🎉 We’re thrilled to host the NAIA Women's National Basketball Championships once again and welcome all the incredible teams competing for the title. Get ready for an action-packed week of elite basketball and unforgettable moments! 🏆 Games start Thursday!

Check out the bracket here: https://www.naia.org/sports/wbkb/2023-24/Files/2024_WBB_Bracket_64Teams.pdf

 #NAIAWBB #ChampionshipSeason #SiouxCity #exploresux #getexploring 

@this.is.sioux.city 
@tysoncenter 
@traveliowa 
@playnaia
🚗✈️ Get ready, Siouxland! The 2025 SUX Fly & Drive is coming to the Mid America Museum of Aviation & Transportation, and you won’t want to miss it! 🏁🔥

Mark your calendars and gear up for an action-packed day filled with classic cars, historic aircraft, and high-flying fun! Be sure to mark your calendars and get your tickets—this is one experience you won’t want to miss! ✨

 #SUXFlyAndDrive #AviationMeetsAuto #ExploreSiouxland #exploresux #getexploring 

@midamericaairmuseumsc 
@this.is.sioux.city 
@traveliowa 
@sgtbluffparksandrec
🎉 T-1 week until the Siouxland Multicultural Fair! 🌎✨ Get ready to celebrate the diverse cultures that make our community shine with food, performances, and family fun. Mark your calendars and join us for an unforgettable experience! 

#SiouxlandMulticulturalFair #DiversityInSiouxland #exploresux #getexploring 

@this.is.sioux.city 
@sc_convention_center 
@traveliowa 
@nscedc 
@sscchamberoffice
🥧 Happy Pi Day! 🥧 March 14 (3.14) isn’t just for math lovers—it’s the perfect excuse to treat yourself to some delicious pie! 😋🍰 Whether you love classic apple, rich chocolate silk, or something unique, today is the day to indulge.

Tell us your favorite kind of pie and where’s the best place to get it in Siouxland! 👇🍽️ 

#PiDay #PieForPiDay #ExploreSiouxland #exploresux #getexploring 

@this.is.sioux.city 
@nscedc 
@sgtbluffparksandrec 
@sscchamberoffice 
@traveliowa
Follow on Instagram

View the Free
Visitor Guide